Meet the Collection

In Violet

Deep aubergine, soft ivory and unexpected pistachio meet oversized typography in a collection that feels expressive, playful and distinctly editorial.

Collection Story

In Violet is built around contrast — deep aubergine against soft ivory, oversized typography against generous negative space, and small flashes of pistachio against an otherwise tonal palette.

Scale becomes part of the design, with letterforms stretching, cropping and moving beyond the edges of individual pieces. Warmer neutral tones temper the stronger graphic moments, allowing the collection to feel expressive without becoming overly decorative.

The result is a suite with personality and movement, balanced by a restrained approach to colour and composition.

A little unexpected.
Entirely intentional

Explore the Suite

Designed as a complete suite, each piece plays with scale, cropping and orientation while staying connected through the same aubergine, ivory and pistachio palette. Oversized letterforms move across the collection, giving individual pieces their own character while keeping the suite visually connected.

Invitation · Save the Date · Details Card · RSVP Card · Thank You Card

This Suite Includes:

Scale is the defining feature of In Violet. Oversized serif letterforms are cropped, rotated and pushed beyond the edges of individual pieces, balanced by smaller typography and generous negative space. Deep aubergine anchors the collection, while soft ivory and unexpected touches of pistachio keep the stronger graphic moments feeling light.

Design Details

Make It Yours

The design stays
In Violet.

The details become yours.

In Violet provides the design foundation, while the details are tailored to your celebration. Names, wording, dates and event information are updated throughout the suite, with your preferred RSVP method incorporated into the design.

The collection’s oversized typography, shifts in scale and distinctive palette remain consistent, preserving the character that makes In Violet its own.

Names · Wording · Event Information · RSVP Method

Personalised for you:

Elevated — Styled For You

The In Violet

design,

finished with an extra layer of detail.

In Violet’s Elevated Suite is currently in development. We’re exploring a collection-specific construction that adds dimension and a sense of reveal to the suite while preserving its oversized typography and restrained composition.

The illustrated calla envelope liner will form part of the Elevated presentation, with the final construction and finishing details still being refined.

Currently in development

Elevated Details

The Palette

In Violet moves from deep aubergine and warm cacao through unexpected pistachio to soft gesso. The palette balances richness with lightness, allowing the collection’s oversized typography to feel expressive without becoming heavy.

Aubergine · Cacao · Pistachio · Gesso

Continue the Collection

Matching day-of stationery can be created to extend the In Violet design beyond the invitation suite. From menus and ceremony pieces to table stationery and signage, each piece is developed using the collection’s oversized typography, playful shifts in scale and distinctive palette for a cohesive finish.

Carry In Violet throughout your wedding day.

Menus · Place Cards · Table Numbers · Ceremony Stationery · Signage

Available by bespoke request

Style the Suite

The In Violet Styling Guide is coming soon.

A companion guide created specifically for In Violet, with styling direction for bringing the invitation suite together through colour, materials and presentation.

Coming Soon

Choose Your Way to Begin

Start with the In Violet design, then choose the level of service that suits you.

Prelude — Designed for You

For couples who want the In Violet design ready to personalise themselves.

Prelude — Personalised for You

We personalise the In Violet suite with your names, wording and wedding details, then prepare the finished files for you.

Elevated — Styled for You

A made-for-you In Violet suite with its illustrated calla envelope liner and collection-specific finishing details, currently being developed.

Digital template · Instant access

Digital files · Personalised by

Iris & Willow

Physical stationery · Produced by